iModerate

Latest from iModerate

UTA MSMR Conference

iModerate will be speaking at the UT Arlington Market Research Conference On April 3. David Howlett will be discussing

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Brands that take a stand: Good idea?

With all the pressure from major brands and companies rallying against SB 1062 (the recent bill in Arizona allowing

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MediaPost – February, 2014

New Creating Consumer Intimacy in a Big Data World An overreliance on Big Data has the potential to create

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Headed to Amsterdam with some pretty cool glasses

At the end of 2013 we were selected to present a new product innovation concept at the Insight Innovation

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iModerate Named Among The 50 Most Innovative Market Research Companies

Denver, CO (February 5, 2014) – iModerate, the leader in online, one-one conversations, has been named one of the top

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The power of the jingle

Coming off the biggest marketing and advertising event of the year, we all have a tendency to get blinded

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Yahoo! Finance – January, 2014

New Study Shows College Degrees Still Highly Valued, but Post-School Expectations Are Skewed As college students settle back into

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New Study Shows College Degrees Still Highly Valued, But Post-School Expectations are Skewed

Denver, CO (January 14, 2014) – As college students settle back into class after their holiday break, a new study

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Emic & Etic Approaches in International Research

In my last blog, I discussed some of the difficulties culture presents to conducting international market research. If we don’t

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Conversations with positive deviants

Having started a non-profit working in Ethiopia, I’ve developed a keen interest toward economic and humanitarian development in developing

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Greenbook Blog

The impact of “other” [excerpt] Because a growing percentage of the population identifies with more than one race, only

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The impact of “other”

Last year’s elections saw a number of historic firsts – the first Mormon to run for president on a

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Our Authors

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service