iModerate

Latest from iModerate

iModerate raises the bar for market research with first-ever longitudinal qualitative product suite

Denver, CO (June 11, 2014) – iModerate, the leading qualitative research firm, today announced the launch of Qual Tracker, a

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How do consumers think about healthy living?

Discover what factors play a role in a healthy lifestyle and what brands and products help along the way.

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AdWeek article on wearable tech featuring iModerate

Nike FuelBand and Other Health Wearables Have Branding Issues Judging from iModerate’s data, it’s possible that Nike has decided

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Research Industry Voices – May, 2014

How to get the most from exploratory research Good exploratory research has the ability to unearth new ideas, take

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iModerate enhances its research suite with private boards

Denver, CO (May 6, 2014) – iModerate, the industry leader in one-on-one research conversations, has expanded its research suite to

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IIEX North America

iModerate will be speaking and exhibiting at the IIEX Show in Atlanta June 16-18. iModerate’s Jen Drolet will be

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Increasing intimacy through rapport

Reading the title you might think this is a self-help article on relationships. In a way it is, but

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How to get the most from exploratory research

There’s nothing more exciting for a market researcher than learning something unexpected and new from a respondent—and often the

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Exploring the value of higher ed with grads and parents

See what grads and parents think of their degrees and experiences, and whether they believe it was worth it.

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The complicated world of corrective messaging

Within its short existence, the internet has grown into the largest repository of knowledge ever known. With a few

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UTA MSMR Conference

iModerate will be speaking at the UT Arlington Market Research Conference On April 3. David Howlett will be discussing

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Brands that take a stand: Good idea?

With all the pressure from major brands and companies rallying against SB 1062 (the recent bill in Arizona allowing

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Our Authors

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA