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Grounding Qualitative Research in Cognitive Theory

For decades quantitative researchers have published studies that identify the cognitive steps that consumers take when making purchase decisions

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TechNewsGadget – January 2012

New Study Reports Nearly 1 in 5 People Made a Purchase After Scanning a QR Code [excerpt] A recent Consumer

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New Study Reports Nearly 1 in 5 People Made a Purchase After Scanning a QR Code

Denver, CO (January 4, 2012) – A recent Consumer Pulse study of over 1,200 U.S. consumers conducted by Boston-based

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My Treasure Chest of Marketing, Market Research and Motivational Trends and Predictions for 2012

Now that 2012 is here, I thought it would be fun to  look forward at some trends that are

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Patagonia Takes a Stand on Cyber Monday

Cyber Monday was a huge success this year. Sales were up 22% from last year’s reaching $1.25 billion, the

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MarketingProfs – November 2011

Shoppers Gearing up for Cyber-Monday Deals [excerpt] Cyber Monday is  gaining ground on Black Friday among deal-seeking holiday shoppers:

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How Are Consumers Planning to Shop this Holiday Season?

A recent Consumer Pulse study of over 1,400 U.S. consumers conducted by Boston-based custom research firm, Chadwick Martin Bailey

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New Study Reports over One-Third of People Plan to Shop on Cyber Monday

Denver, CO (November 23, 2011)- A recent Consumer Pulse study of over 1,400 U.S. consumers conducted by Boston-based custom

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Colby Magazine

Alumni Recruiters Warm Cool Economy [excerpt] One former Jan Plan intern, Emma Harrington ’11, joined iModerate as a junior

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iModerate Recognized as Top Tech Company

At iModerate we believe that great insights start with great people – but having some great technology doesn’t hurt

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Disney & iModerate Discuss the Magical Impact of Research at TMRE 2011

At Walt Disney Parks & Resorts, creating wondrous guest experiences is everything. And that experience starts well before most

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Sunday! Sunday! Sunday!

Who doesn’t like getting together with friends and family and watching football? Better yet, who doesn’t enjoy a

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Our Authors

Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research