iModerate Author

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Augmented Reality: The Next Wave of Market Research?

As market researchers we not only have to consider the impact of current technology, but also think about the

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Technology and the Changing World of Research Design

Technology is no longer a means to an end, but a platform of diversity that identifies who people are

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Qualitative Techniques and Approaches that Break Down Consumer Barriers

  In the world of qualitative research, we all know how difficult it can be to get people to

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New Study Shows How Social TV Impacts Viewing Habits

Denver, CO (March 22, 2012) – A new study from iModerate Research Technologies, a leading qualitative research firm, shows

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Online Media Daily – March 2012

Social Media Chatter Ups Live TV Stats [excerpt] What sort of consumers are participating in social TV? iModerate found 

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Viral Video Madness

Final Update: We have a champion by a nose, literally a single vote separated Dollar Shave Club and Fun Theory.

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National Journal – March 2012

New Tool for Pollsters and Researchers [excerpt] Online research respondents don’t always accurately represent their voting histories. But a

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Marketing Daily – March 2012

Understanding Social Media ‘Personas’ Is Key [excerpt] A new study from Coca-Cola Retailing Research Council of North America and

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Getting to the Truth This Political Season

Political season is upon us. Primaries and caucuses are in full swing, the hot button issues are being debated

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Catalist & iModerate Team Up to Launch Voter Insider

Washington, DC (February 16, 2012) – Catalist, a data services company serving the progressive community, and iModerate Research Technologies,

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iModerate Introduces ThoughtPath™

Denver, CO (February 6, 2012) – iModerate Research Technologies, a leading qualitative research firm, recently implemented ThoughtPath™; a new

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Survey Magazine – January 2012

Grounding Qualitative Research in Cognitive Theory [excerpt] Using Cognitive Theory to inform the qualitative approach is one such strategy,

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Our Authors

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service