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Latest from iModerate Author

Progressive Grocer – August 2012

Consumers Fuzzy on Fortified, Functional Foods [excerpt] A qualitative study conducted by Denver, Colo.-based iModerate Research Technologies investigates consumers’

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New Study Reveals Consumers’ Perceptions about Specific “Health Foods”

Denver, CO (March 22, 2012) – A new study from iModerate Research Technologies, a leading qualitative research firm, focuses

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The Olympic Standard of Political Advertising

With the Olympics kicking off, we’ve heard a lot of commentary about the type of political advertising that should

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iNside iModerate

What makes iModerate special? First and foremost, we’re a team-oriented, fun-loving bunch with a bit of a quirky side;

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Taking a look at Shopper Marketing Trends

What drives consumers to the stores? Why do they make a purchase? How can I understand these shoppers? What

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Sensitive and Complicated Subjects: A Tough Nut to Crack for Qualitative Researchers

It is our job as qualitative researchers to encourage consumers to open up and reveal their true thoughts; that

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The 5 Absolute, No Excuse, Must-do’s for Online Qualitative Researchers

Online qualitative research can be challenging given all the factors necessary for a successful project. You have to juggle

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The Avenger’s Guide to Qualitative Respondents

Anyone who’s moderated knows that a difficult respondent can bring you down while good respondents can refresh you just as fast.

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Christian Science Monitor Uncovers What Readers Really Want

What would you do if you worked for an international news organization whose name was known in most American

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Your “Hot” Guide to Vegas (and the MR Tech event)

One of the most cutting-edge market research trade shows of the year is about to take place in the

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Survey Magazine – April 2012

Technology and the Changing World of Research Design [excerpt] In the end, you can come up with the most

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Klout Score – The Good, The Bad & The Matchmaker?

As you may have heard, there has been a new way to measure your online social influence since Klout

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Our Authors

Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide