iModerate Author

Latest from iModerate Author

Quant & Qual: A Love Story

Being Valentine’s Day, we wanted to celebrate the love of research’s most revered couple – quant and qual. I

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Partner up with the right animal

Over the past few years, organizations that utilize market research have expressed an ever-increasing desire for an avid advisor

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Applying Cognitive Theories to Qualitative Research

Market researchers ultimately want to understand what drives consumers’ thinking, feelings, actions and decision-making. However, uncovering the considerations that

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7 Things Market Researchers Have to be Thankful for This Season

Although the Thanksgiving Day of food, family and football is over, the time to appreciate those things we sometimes

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Quirks – November, 2012

The 5 absolute, no-excuse, must-dos for qualitative researchers [excerpt] You’re a researcher, so research. Ask questions, listen, probe deeper

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Lessons Learned from Reebok|CrossFit Facebook Fans

Going to the Market Research Event in Boca Raton? If so, we would love for you to join us for our

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Moderators’ Skills on National Stage

Watching skilled moderators practice their craft is something we at iModerate are privy to on a daily basis. And

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Survey Magazine – September 2012

20 Researchers You Need to Know [excerpt] Jenn Jackson has spent the vast majority of her research career with

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Parents’ perspectives on back to school bullying

Every so often at iModerate we are fortunate enough to partner with another research organization to bring a powerful

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When it comes to political research, the answers aren’t always in the data book

For pollsters, strategic consultants and political communication professionals, it’s officially crunch time. Everything is on the line, and ensuring

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Toluna Launches Qualitative Omnibus

Denver, CO (September 4, 2012) – Toluna, one of the world’s leading online research respondent and technology providers, today

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Why Not Ask Why?

As qualitative researchers we are often told to avoid using the word “why.” But being the curious creatures that

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Our Authors

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service