iModerate Author

Latest from iModerate Author

United Way & iModerate team up at TMRE

The Market Research Event is North America’s signature research conference. This year’s event in Nashville will only serve to

Read Now

20 signs you’re a market researcher

(A light-hearted list of the truths that typify the incomparable professionals who make up the greatest industry in the

Read Now

Don’t overlook research’s “other” benefit

In our last blog post, “Every Touch point can be a Tipping Point”, my colleague Bethany argued that we

Read Now

Every touch point can be a tipping point

I read an article recently, “Four Outside-the-Box Ideas to Better Understand Customer Experience” by Linda Ireland. In it, Linda

Read Now

iModerate and Catalist win for best new technology

We are thrilled to announce that last week in Washington, DC., iModerate and Catalist were presented with the American

Read Now

Clients for Life – Our latest book club endeavor

One of our favorite things to do at iModerate is to learn something new. So we decided to come

Read Now

Defining today’s American Dream

In our latest qualitative research study we talked to a hard to reach audience, young teens, about an enduring topic –

Read Now

Greenbook Webinar

iModerate will be hosting a Greenbook webinar with John Deere On April 3 at 2:00 pm EST, entitled “More

Read Now

Figuring out big data is no small task

After two days at the AMA’s Human Edge of Big Data conference in San Diego this week I’m not

Read Now

Survey Magazine- February 2013

The Key to Consumer-Centric Marketing [excerpt] The insights that can be gained by simply having a dialogue with your

Read Now

Insights to the rescue!

Here’s the scenerio… Your boss calls down from the top floor and says he needs consumer insight on a

Read Now

The key to consumer-centric marketing

Today’s consumer demands a little give and take – a two-way dialogue between them and the company. A traditional

Read Now

Our Authors

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

Read Latest Article

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

Read Latest Article

Julia Eisenberg

Vice President, Insights

Read Latest Article

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

Read Latest Article

Sonya Turner

Director, Insights

Read Latest Article

Joan Rinaldi

I love finding the unexpected and solving problems in research.

Read Latest Article

Joan Rinaldi

Senior Director, Research Services

Read Latest Article

Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

Read Latest Article

Becky Sarniak

Manager, Moderating Services

Read Latest Article

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA