iModerate Author

Latest from iModerate Author

United Way & iModerate team up at TMRE

The Market Research Event is North America’s signature research conference. This year’s event in Nashville will only serve to

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20 signs you’re a market researcher

(A light-hearted list of the truths that typify the incomparable professionals who make up the greatest industry in the

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Don’t overlook research’s “other” benefit

In our last blog post, “Every Touch point can be a Tipping Point”, my colleague Bethany argued that we

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Every touch point can be a tipping point

I read an article recently, “Four Outside-the-Box Ideas to Better Understand Customer Experience” by Linda Ireland. In it, Linda

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iModerate and Catalist win for best new technology

We are thrilled to announce that last week in Washington, DC., iModerate and Catalist were presented with the American

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Clients for Life – Our latest book club endeavor

One of our favorite things to do at iModerate is to learn something new. So we decided to come

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Defining today’s American Dream

In our latest qualitative research study we talked to a hard to reach audience, young teens, about an enduring topic –

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Greenbook Webinar

iModerate will be hosting a Greenbook webinar with John Deere On April 3 at 2:00 pm EST, entitled “More

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Figuring out big data is no small task

After two days at the AMA’s Human Edge of Big Data conference in San Diego this week I’m not

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Survey Magazine- February 2013

The Key to Consumer-Centric Marketing [excerpt] The insights that can be gained by simply having a dialogue with your

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Insights to the rescue!

Here’s the scenerio… Your boss calls down from the top floor and says he needs consumer insight on a

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The key to consumer-centric marketing

Today’s consumer demands a little give and take – a two-way dialogue between them and the company. A traditional

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Our Authors

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy