iModerate Author

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Our QualTracker webinar, your questions

This week our own David Howlett hosted a Quirks webinar entitled, Tell Them Something They Don’t Know! Achieving Foresight

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The push research needs

We have said a lot in the past week. We let you know that longitudinal qualitative was here and

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How to get the most out of LinkedIn for your sales and marketing strategy

Editor’s Note: As a professional services firm we have seen firsthand the value of having a social presence and engaging

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More research, less resources, no problem: How John Deere gets it done

Did you miss our webinar with John Deere on April 3? No problem, we’ve got you covered. To quickly

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1 day, 2 big issues

On April 3, iModerate will be involved in two speaking engagements that will help answer big questions facing our

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How to create consumer intimacy in a big data world

Ninety percent of the world’s data has been created in the past two years. We’re talking zettabytes and exxabytes

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The research path to uncovering consumers’ deeper thoughts

Find out how a cognitive-based approach can yield deeper and more contextual insights.

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Why do you kill brands on social media?

We work with  a lot of brands who put a great deal of time and effort into social –

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Is that degree even worth it?

The cost of education is skyrocketing yet employment rates for recent college grads are still lagging behind the national

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Riding Marketing’s High

Every business is looking for an edge, a point of differentiation, a way to rise above the noise. Being

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Unlocking candor in online qualitative research: The power of the online one-on-one

Learn which research approaches are best suited to derive candor.

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What clients really want from their research partners

Every service organization from law firms to design firms to research firms, value the relationships they create and maintain

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Our Authors

Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service