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Are you taking these three steps to become consumer fluent?

I recently stumbled across a well-known quote from Intuit Founder Scott Cook which encapsulates the paradigm shift that businesses

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Got customer commentary? 4 steps to feed it into the experience machine

The crusade to optimize customer experience is one that all organizations are waging – and for good reason. The

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The advantage of being a perpetual underdog

How different can two athletic apparel brands be? Nike and Under Amour are similar for many reasons – they

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Paid to play: Should college athletes be paid to play sports?

It’s a new era in college football. The start of 2015 was marked by a historic game, the College

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A little help from my brands

Earlier this fall, new consumer research from Wharton and Arizona State University uncovered that consumers’ brand preferences shift when

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The smart home: Something to text home about

As consumers in this tech-savvy age, we’re eager to automate things we’ve previously been accustomed to doing manually. We’re

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Diary of a one time moderator

I’ve been with iModerate since the beginning, but it’s been years since I’ve been behind the wheel. Recently I

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Where have all the movie goers gone?

A New York Times article published late last month exclaimed that this past summer was the worst for box office

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4 things that banks should know about post-recession consumers

In the wake of the 2008 mortgage crisis, consumers were hit hard by the recession and completely lost trust

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Get ahead of the next big thing by moving past big data & traditional research – webinar

As a marketer, it can be challenging to see past the daily task list, get out of reactive mode

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Where are all of the wearables

Every day we read a new article about wearable tech, particularly wearable fitness tech, but we’re not seeing this

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The perils of polling for all to see

By now we’ve all become intimately familiar with the latest polling gaffe from June – a projected 34 percent

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Our Authors

Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition