iModerate Author

Latest from iModerate Author

That was me yesterday, today not so much

In the last 6 months, has everything in your life remained unchanged? Your wants and needs exactly the same,

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Marketers – where is the butter?

  This represents me in a nutshell. In fact, it’s a greeting card my wife got for me

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Best reads of 2015

We wanted to share some of our top-10 favorite pieces, musings, and commentary from the past year. So dive in,

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10 things researchers should be thankful for this holiday season

When we’re drowning in data or working on the eighth version of a guide it can be hard to

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4 tips to supersize dads’ in-store spend

Editor’s note: This was originally featured on MediaPost.com as part of their Engage series.  Historically, marketers have tried to

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4 tips to supersize dads’ in-store spend – featured in MediaPost

Historically, marketers have explicitly tried to tempt moms in store. But brands have stepped up their ‘dadvertising,’ and for

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Brand Wars: Trader Joe’s vs. Whole Foods

The sheer number of grocery and meal delivery options catering to consumers’ busy lifestyles is exploding. Know what you

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ThoughtPath: The makings of our secret sauce

Over the course of the past 11 years, our moderators have had well over 200,000 conversations. That’s a lot

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Remarketing: Supportive or Stalker-esque?

The fact that we are all being followed online is not lost on most consumers. Remarketing or retargeting is

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It’s not all beer and chips: Cracking the code on Dad’s impulse purchases

80% of millennial dads are either the primary shopper or share shopping responsibility in their households[1]. It’s worth noting

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Making the most of your research dollars

No matter the product or service category, the battle for market share is intense these days, which means knowing

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Why Netflix dominates the streaming space

We recently partnered with Luminoso to understand consumer perceptions of three different streaming services – Amazon Prime, Hulu, and

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Our Authors

Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition