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Some Colorado love for iModerate

There’s nothing quite like being acknowledged at home. So needless to say we are thrilled to be recognized as

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Experiencing your Beer

With the Great American Beer Festival (GABF) in Denver this week, we thought it might be fun to explore

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Retailers, Consumers & the Power of the Emotional Connection

With another month in the rear view mirror, retailers are beginning the push for the 2011 holiday season. Those

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7 to-do’s at the AMA Research Conference

The AMA Research & Strategy Summit is a little over a week away (September 11-14) and the team here

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iModerate makes the Inc. 5000 list

I couldn’t be happier to announce that for the 2nd year, iModerate Research Technologies has made the Inc. 500|5000

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Decisions, Decisions…. Fatigue.

  Recently, I came across an interesting New York Times article on decision fatigue. The article describes and supports

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How Does Environment Impact Insight?

Online market research continues to prove itself as efficient and effective. With smart phones, laptops, desktops and tablets, respondents

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What If We Shared Insights Like Music?

It’s no secret that I like music and technology. Who doesn’t? But with the recent announcement of Spotify (basically

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Customer Feedback is Domino’s Brand Billboard – Literally and Figuratively

  We all know the story… After years of churning out mediocre (at best) pizza, Domino’s did a complete

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My Top Four Funniest Market Research Videos

I love videos, especially ones that depict what I do for a living in a humorous way. As with

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Data and Qualitative Research? Now I’m Confused…

Data. With increasing frequency I keep hearing mention of data in the qualitative space. When it comes to describing qualitative

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Mobile Banking On the Rise

Many speculate that the future of banking is going mobile, especially with the rise of the smartphones and tablets.

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Our Authors

Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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iModerate’s research process and knowledgeable personnel assist us in gaining an in-depth understanding of the research topic at hand. We have been impressed with the quality of reporting and insights generated by the iModerate team.

Jessica Kettler, Manager of Online Research, John Deere