The most meaningful conversations are one-one-one.

Unlike any other type of qualitative research, our online one-one-on conversations enable us to talk with individual consumers in real time, with complete anonymity, creating the perfect environment for unveiling honest responses. In comparison to focus groups, our text-based one-on-ones are personal, individual and intimate. Unlike with asynchronous bulletin board and video formats, our moderators are able to truly converse with respondents and encourage meaningful discussions. We don’t just elicit answers; we truly connect with your consumers to get candid, top-of-mind insights.

You can use our conversations as an effective stand-alone research tool or integrate them into your quantitative study as a hybrid approach. Either way, we’ll customize a one-on-one conversation to fit your specific business needs and questions.

Our conversations are an essential part of our three-fold approach. In fact, they are the ideal setting for our inquisitive people to apply ThoughtPath™, prompting richer, more relevant consumer responses.