Our Approach

Only 20% of marketers believe they truly know their customers.

Our approach is designed to change that.

One-on-one conversations are our vehicle. Anonymous, comfortable, and straightforward, they give our moderators room to explore and consumers opportunities to speak out. Surrounded by a proprietary cognitive framework called ThoughtPath™, and consumer experts who explore and uncover what data sets can’t, our approach makes it easy to understand what’s actually important and how to elevate the consumer experience.

Online One-on-Ones

More than any other, our method creates an environment for revealing honest, organic consumer responses.

ThoughtPath™

We’re better able to discover what consumers think, because we understand how they think. It’s online market research with a cognitive approach.

Qual Tracker Family

iModerate’s family of qualitative trackers offers a way to really talk with consumers, consistently and over time to stay ahead of the curve, better identify opportunities and trends and make research proactive instead of reactive.

Ready to Get Consumer Smart? Let’s Talk (303) 333-7880