New Foreign Language Capabilities
iModerate
Our market research moderators are experts at communicating with your customers.
Our Foundation Technology Moderators Methodology

OUR FOUNDATION 

Technology

The technology behind our solutions begins with the online platform on which they are built. We developed a feature laden instant message platform embedded with foreign language capabilities to serve as the environment for our one-on-ones. It has proved successful in helping us conduct in-depth interviews with research respondents on a variety of topics.
We chose an IM-based environment as our platform in part because the inherent nature and benefits of this communication vehicle translate perfectly to the market research arena. IM has become one of the more popular forms of online communication in the world, and the widespread proliferation of this medium means that our respondents are immediately familiar with the forum as they use it at work, at home and now even on the go. The anonymity, one-on-one dynamic and informal dialouge that are by-products of this environment help generate ideas that might often go unsaid using group methods.
 
The IM-based platform is equipped with an interactive whiteboard which allows our moderators to show any type of stimuli and gives respondents the opportunity to interact with words, images, audio and video in a variety of ways. The software's features allow us to tailor each project to your needs, garner specific information and improve the respondent experience. Below are just a few examples of these features:
 
Interactive Whiteboard
  • Show any type of stimuli including ads, concepts, packaging and websites
  • Allow both moderator and consumer to interact with each other and the stimuli with a set of whiteboard tools
  • Write, draw, utilize shapes and colors, highlight and circle
  • Push external links through the use of canned commands
  • Discern if the respondent is typing or idle
  • View and incorporate any respondent information into the session utilizing the user snapshot

Quota Module

iModerate’s software includes job specific quota modules that allow us to engage any respondent subset. In essence, we can launch discussions with a representative sample of your participants, or for example, can converse with only the 18-24 year old sect that said they “might” buy your product and listed price as a barrier. The choice is yours.

User Snapshot

The user snapshot displays vital information about the respondent and allows our moderators to get-to-know the respondent instantly. This collection of instant information replaces the 10-minute warm-up that typically starts a focus group, and helps our moderators conduct a profound and effective discussion. The use of the snapshot information in the session gives participants a sense of importance as their recent thoughts and opinions play an essential role in the conversation.

Seamless Transition

The technology ensures the transition from the quantitative portion into the iModerate session is trouble-free and immediate. Respondents answer a question, click continue and see the iModerator interface. The session is not intrusive, and respondents enjoy the experience as they are asked to do nothing more than express themselves.

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