Online qualitative sessions | Online qualitative solutions

Solutions

iModerate’s online qualitative solutions help you effectively listen to your consumers and achieve your objectives. Both offerings, Research>iMpact and Optimum!nsight, utilize our online qualitative interviews to engage respondents in a one-on-one conversation with a professional moderator. These online qualitative sessions, conducted in any language, consistently bring the consumer’s true voice to the research, regardless of project type and audience. The result is in-depth insights that are clear, meaningful and comprehensive.

The fundamental difference between our online qualitative solutions is in the research needs they satisfy. Research>iMpact adds a layer of feedback to online quantitative studies, while Optimum!nsight is purely for garnering consumer commentary in a qualitative-only format.

Research>iMpact

Research>iMpact provides a hybrid approach in which online qualitative sessions are incorporated into virtually any online survey, giving you qualitative insight that enhances and clarifies the quantitative data.

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Optimum!nsight

Optimum!nsight is our stand-alone, qualitative offering which allows you to quickly and cost effectively gather real-time consumer feedback. It provides you with a solution that is customizable to meet your individual project objectives giving you more in-depth and effective insights.

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