The environment is comfortable, user-friendly and equipped with the requisite tools that allow our moderators to capture the respondent’s attention and extract meaningful insight. With the help of a complete set of interactive features, our moderators can engage respondents effectively for each unique project. Whether objectives necessitate interaction with specific stimuli or call for the respondents to create and share their own imagery, our moderator’s have an arsenal of tools at their disposal to ensure respondents are deeply immersed in the discussion.
This unique platform gives us the ability to:
- Show any type of stimuli including ads, concepts, packaging and websites
- Allow both moderator and consumer to interact with each other and the stimuli with a set of whiteboard tools
- Write, draw, utilize shapes and colors, highlight and circle
- Push external links through the use of canned commands
- Discern if the respondent is typing or idle
- View and incorporate any respondent information into the session utilizing the user snapshot
