Our One-on-One Difference
Optimum!nsight relies on individual conversations that allow our professional moderators to listen intently to consumers and probe deeply to leave no stone unturned. The rich feedback from these adaptive sessions is then compiled to give you a holistic picture of your audience, supported by rich details.
Unlike threaded asynchronous methods, our online qualitative solution lets you conduct interview sessions in real-time, meaning you get top of mind, visceral insight. The skill of our moderators, our anonymous and comfortable IM-based platform and the lack of group dynamics further provoke this natural candor. With Optimum!nsight we have eliminated the factors that cause research participants to become reticent and uncommunicative. Our moderators are able to focus entirely on the individual and modify their questioning to get the most out of each conversation. Groupthink is replaced by personalized stories and pressure to conform gives way to honest feedback. Therefore, Optimum!nsight is ideal for uncovering consumer feelings, motivations and reasoning surrounding even the most sensitive topics .
Flexible & Customizable
Flexibility and customization are the cornerstones of Optimum!nsight. Each project is tailored to generate insights specific to your online qualitative research objectives. There is no prescribed number of participants, no ticking clock to hamper organic conversation and no geographic boundaries as with more rigid methods. Optimum!nsight can accommodate both large and small base sizes, varying degrees of discussion complexity and a wide variety of stimuli. Flexibility is also achievable from a timing perspective. Optimum!nsight projects can be turned around quickly given the real-time nature of the sessions, the absence of group recruitment and the use of a virtual environment.
With Optimum!nsight, clients can play an active role in the insight gathering process. They can share ideas, redirect, debrief in real-time and pause the sessions after any number of completes.
Learn more about two of the driving forces behind OI, our qualitative heritage and our moderators.
