AUGUST 2007

 
 

ANNOUNCEMENTS:

Please ask us about our recently launched Client Access Delivery Module. Also, be on the lookout for iModerate at a variety of trade shows in the fall. For more details please look in the iMod Items section.

 

 

BOTTLED WATER ANYONE?

According to Fast Company, last year americans spent over $15 billion dollars in bottled water. That is more than they spent on movie tickets and iPods combined. To top it off, 24% of this water is nothing more than repackaged tap water.

 

  
 

Virtually Endless Possibilities?
Conducting Research in Second Life

By Mario Menti

Reprinted with permission from the July/August 2007 issue of Quirk’s Marketing Research Review (www.quirks.com)

The media is calling Second Life the future of the Internet. With more than 6.5 million residents worldwide, the online virtual world has the momentum of a freight train but little direction. It’s still a bit of a novelty, just like the early days of the Internet, but this time, businesses don’t want to be left behind. Many Fortune 500 companies are scrambling to figure out how to advertise, market products and make money in the new medium but they have yet to find the silver bullet.

While marketers may not be gaining much traction, market researchers could soon find endless possibilities in Second Life. The key for researchers is the open source code that powers Second Life. It allows people to create their own persona, design buildings and even create interactive objects such as billboards that ask pre-programmed market research questions whenever someone walks by.  Continued>>

Tech Startup of the Month: iModerate LLC

By Eric Peterson

This article appeared in the August issue of Coloradobiz

INITIAL LIGHT BULB
Carl Rossow managed data collection for the Clinton administration’s polling from 1995 to 2000 out of the Denver office of Penn, Schoen & Berland Associates. In 2001, he co-founded another research company, the New York-based Benenson Strategy Group, with Joel Benenson. With ad-testing surveys quickly moving from the telephone to the Internet, the duo noticed that something was missing. "When we were conducting online surveys ... we found we weren’t getting enough information from the respondent," Rossow said. "So we set out to develop a new methodology." Continued>>

iModerate Hits the Trade Show Circuit

iModerate will be both exhibiting and speaking at various upcoming trade shows in the Fall and Winter. Equipped with a new booth complete with a demo/listening station, and the return of ChatMan, our vivacious mascot, iModerate is set to exhibit at the AMA's Marketing Research Conference, the IIR's Market Research Event and the MRA's Fall Conference. In addition, Jennifer Drolet, our VP of Client and Moderating Services will be speaking at the Consumer Electronics Association's Industry Forum. Her panel session will take place on Wednesday, October 18th from 10:00 A.M -11:00 A.M. and is entitled "Can You Ever Really Know Too Much About Your Customers? The Latest in Qualitative Research Techniques." Continued>>

Robin Trembley Joins the iModerate Team

Robin Trembley recently joined the iModerate team as Director of Client Services, bringing to the table years of marketing research experience. Prior to iModerate, as a Senior Research Analyst for Marketing Horizons, Robin managed many custom research projects for clients such as Monsanto, Bayer, and Edward Jones.  In addition, Robin served as Director of Qualitative Research and has vast experience in developing and managing qualitative research projects from inception to completition. Continued>>