Quirks.com - June 2010
Defining and Evaluating the Benefits of Hybrid Research
[excerpt] Given the growth and apparent staying power of hybrid research (also commonly referred to as mixed-mode or fused research), Denver research company iModerate wanted to give the research community some clarity around this term. Numerous studies have revealed a wide range of definitions, applications and benefits, but still the industry lacks a consistent or mutually-agreed-upon definition.
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eMarketer.com - March 2010
Social Fans More Likely to Buy
Social media marketers looking for an indication that their efforts are helping the bottom line will be encouraged by findings from Chadwick Martin Bailey and iModerate that social friends and followers feel more inclined to purchase from the brands they are fans of.
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Quirks - November 2009
The survey "burden factor"
[excerpt] Particularly, making a survey more engaging can: improve the respondent experience; decrease droppoff rates; change the way that some people answer questions; and decrease the number of innattentive respondents.
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Quirks - October 2009
Transform your tracking studies: Take them off auto pilot to increase their impact and ROI
[excerpt] Tracking studies should merge with other forms of research to provide greater depth. For example, intercepting respondents in the middle or at the conclusion of a study for an interactive chat session (such as through iModerate, which I have used) can provide more depth on targeted subgroups of interest.
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ColoradoBiz - October 2009
iModerate Makes the Colorado Top 250 Private Company List
[excerpt] iModerate came in at #184 on the ColoradoBiz list of the top 250 private companies in Colorado. The ranking is based on 2008 revenues.
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