Carl Rossow
Co-Founder
Carl Rossow is the Co-Founder of iModerate and has more than 15 years worth of industry experience as a researcher and technologist. In addition, Carl is the Co-Founder of Benenson Strategy Group, a leading strategic research and consulting firm.
Carl is responsible for developing the methodology, platform, infrastructure and technology on which iModerate is built. Always on the cutting edge of research solutions, he has developed both on and offline real-time research methodologies for everything from ad testing to tracking studies.
Prior to iModerate, Carl founded Innovative Survey Research, and was Vice President of Penn, Schoen and Berland where he pioneered the use of computer assisted personal interviewing in the malls to conduct quick response ad testing. Over his tenure in the industry, his expertise in research methods and desire for creating and implementing research technologies has helped Fortune 500 companies, prominent organizations and heads of state.
Joel Benenson
Co-Founder
Joel Benenson is the Co-Founder of iModerate and brings to the table over 15 years worth of research and consulting experience. In addition, Joel is Founding Partner and President of Benenson Strategy Group, a leading strategic research and consulting firm, and the pollster for President Barack Obama.
As a long time strategic research specialist and seasoned qualitative expert, Joel realized the market need for solutions that offer clients more in-depth information from their research. His proficiency in the online research arena coupled with a perpetual drive to find new ways to add insight to survey research were the genesis for iModerate.
Joel brings both a creative aptitude and a highly competitive analytic framework to research and is known for developing approaches that incorporate the latest techniques and technology from the market research world and beyond. In both the political and corporate arena, Joel has guided clients through some of the most notable communication challenges in the past decade. His ability to not only conduct high quality research, but to grasp the underlying sentiment behind the data has been paramount to his accomplishments, and has helped fuel iModerate's success.
Prior to founding iModerate and Benenson Strategy Group, Joel was Principal at Penn, Schoen & Berland and a Vice President at the world-renowned advertising agency Foote Cone & Belding.
Scott Rossow
General Counsel
Co-Founder
Carl Rossow is the Co-Founder of iModerate and has more than 15 years worth of industry experience as a researcher and technologist. In addition, Carl is the Co-Founder of Benenson Strategy Group, a leading strategic research and consulting firm.
Carl is responsible for developing the methodology, platform, infrastructure and technology on which iModerate is built. Always on the cutting edge of research solutions, he has developed both on and offline real-time research methodologies for everything from ad testing to tracking studies.
Prior to iModerate, Carl founded Innovative Survey Research, and was Vice President of Penn, Schoen and Berland where he pioneered the use of computer assisted personal interviewing in the malls to conduct quick response ad testing. Over his tenure in the industry, his expertise in research methods and desire for creating and implementing research technologies has helped Fortune 500 companies, prominent organizations and heads of state.
Joel Benenson
Co-Founder
Joel Benenson is the Co-Founder of iModerate and brings to the table over 15 years worth of research and consulting experience. In addition, Joel is Founding Partner and President of Benenson Strategy Group, a leading strategic research and consulting firm, and the pollster for President Barack Obama.
As a long time strategic research specialist and seasoned qualitative expert, Joel realized the market need for solutions that offer clients more in-depth information from their research. His proficiency in the online research arena coupled with a perpetual drive to find new ways to add insight to survey research were the genesis for iModerate.
Joel brings both a creative aptitude and a highly competitive analytic framework to research and is known for developing approaches that incorporate the latest techniques and technology from the market research world and beyond. In both the political and corporate arena, Joel has guided clients through some of the most notable communication challenges in the past decade. His ability to not only conduct high quality research, but to grasp the underlying sentiment behind the data has been paramount to his accomplishments, and has helped fuel iModerate's success.
Prior to founding iModerate and Benenson Strategy Group, Joel was Principal at Penn, Schoen & Berland and a Vice President at the world-renowned advertising agency Foote Cone & Belding.
Scott Rossow
General Counsel
As iModerate's General Counsel, Scott brings expertise and experience in both the business and legal arenas.
Scott is a veteran of Fortune 500 companies specializing in communications and software. Beginning with the AT&T tri-vestiture, he has helped shape the acquisition, contracting and sales processes of companies such as Lucent Technologies, AT&T and Verizon Wireless. Formerly a Senior Advisor to the Chief Information Officer at Lucent Technologies, Scott has managed multi-million dollar software sales and consulting agreements with Kenan Systems Inc., IBM, Fed Ex and Verisign. He was also recently a private consultant to Verizon Wireless on matters of network acquisition, contracting and local number portability.
Scott holds a B.A. from George Washington University, and a J.D. from New York Law School.
