Founded in 2004 by Carl Rossow and Joel Benenson, iModerate Research Technologies was created to broaden the value of quantitative data obtained in online surveys. Our founders recognized there was a significant need in the marketplace to elucidate, strengthen and breathe life into the statistics. In order to fill this gap and create our solutions, we developed a revolutionary online one-on-one that could be inserted into virtually any survey.
In creating these online qualitative sessions, we adhered to the philosophy that online research is about utilizing technology and ingenuity to innovate and create efficiencies-not simply about bringing an offline method online. To that end, we crafted a moderating approach based on the principles of qualitative research and molded it for our unique online platform. What arose is a myriad of techniques and approaches that have helped our moderators become skilled text-based communicators, adept at establishing rapport and making connections. In addition, we built an experienced analytical team to work hand in hand with the moderators to synthesize the session feedback. It is this precise blend of our expert team, proven approach to uncovering insight and unique technology that has helped set us and our solutions apart.
Today, iModerate is the leader in online one-on-ones. Both of our offerings, the hybrid Research>iMpact solution and our new stand-alone Optimum!nsight offering, revolve around these professionally moderated interview sessions. These proprietary offerings allow us to deliver enhanced research that enables you to complete the research story using your consumer's own voice, and consistently achieve your research objectives.
Isn't it time you got more out of your online research?
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