Demystifying Hybrid Research
[abstract] Despite its rise in popularity, there is still much confusion that exists in the marketplace as it pertains to hybrid market research. The marketplace still struggles to come up with a true definition and its applications and benefits are widely unknown.
Our goal is to pull back the curtain on hybrid research. Built on the thoughts and ideas of practitioners, this whitepaper delivers clear insight that sheds some much needed light on one of the biggest trends in research.
Demystifying Hybrid Research
[abstract] The rapid growth and acceptance of online research has led to an increase in the online qualitative methods available in the marketplace. In the Web 2.0 world, where harvesting consumer insight is critical, what are the online qualitative tools and techniques that can help you accomplish your research objectives?
The following whitepaper takes an in-depth look at the online qualitative arena, provides you with info about iModerate's qualitative-quantitative solution and gives you the information you need to help you navigate this landscape effectively.
Navigating the Online Qualitative Landscape
Conducting Effective Research in a Down Economy
[abstract] Today’s economic climate is uncertain. As a result, businesses are scaling back and marketing budgets are shrinking. Although companies may be inclined to cut back during such unpredictable times, organizations that continue to invest in marketing initiatives could emerge stronger when the recovery happens.
This whitepaper takes a look at how effective online research can help direct sound marketing strategies. Specifically, this paper details how to stay ahead of the curve with consumers through research, the importance of insight and the value of choosing the right partner.
