Online Qualitative Market Research Company | iModerate Research Technologies

Online one-on-one market research, based on an in-depth understanding of consumers. Let's talk.

About iModerate

We specialize in a unique type of qualitative market research: the online one-on-one conversation. We also specialize in understanding consumers—how they perceive, how they identify with a brand and its story. Because in order for us to know what consumers think, we have to know how they think. Learn more »

From The Blog

Grounding Qualitative Research in Cognitive Theory
Posted on 10 Jan 2012 by Adam Rossow
For decades quantitative researchers have published studies that identify the cognitive steps that consumers take when making purchase decisions (e.g., Cohen and Kunal (1987); Sirsi, Ward and Reingen (1996)). It… Read more »

What's New

IIR Market Research Technology Event
Posted on 19 Jan 2012 by Adam Rossow
iModerate will be exhibiting at The Market Research Technology Event taking place April 30-May 2 in Las Vegas. More details to follow. Learn more about the event and register

How insightful.

Online one-on-one market research, based on an in-depth understanding of consumers. Let's talk.

About iModerate

From The Blog

What's New