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Listening

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Asking

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Observing

Round out the
big data story with the voice of the customer

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Our Solutions

ThoughtPath

Our solutions are powered by ThoughtPath: our cognitive framework which helps us understand how consumers see themselves, the language that resonates with them, how they arrive at conclusions, and how brands and products fit into their lives.

Client Stories

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy

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