Helping brands derive
meaningful intelligence from

Hidden
Consumer
Truths

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What We Do

There’s a lot of information out there. It’s easy to get. But how do you obtain true insights, understand how they fit together, and then apply them effectively? Our team of consumer investigators uncover impressions and emotions that might otherwise easily slip by unnoticed, resulting in lost opportunities. We help you understand what these consumer truths mean for your business and how best to apply them in order to help you grow.

We help brands tackle hurdles in four main categories:

Brand

Brand

Stay ahead of the competition with a constant influx of energy and intelligence

Consumer

Consumer

Elevate customers’ experiences by making sure your actions reflect what they want

Innovation

Innovation

Get the best ideas straight from the source: your consumers

Communication

Communication

Translate core consumer truths into powerful messages that stick

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How We Do It

Our consumer experts employ cognitive psychology and the latest qualitative research methods to uncover hidden consumer truths— information that is often left unexposed as brands don’t have an easy way to seek, extract, and distill it.

This knowledge powers bold, transformational action for our clients.

Perfected over the course of 12 years and hundreds of thousands of engagements, our approach is proven to align brands’ vision for the future with that of their most important stakeholders: their consumers.

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Client Stories

Knowledgebase

What our clients say

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research

Conquer your BRAND HURDLES.

(303) 333-7880