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Our solutions are powered by ThoughtPath: our cognitive framework which helps us understand how consumers see themselves, the language that resonates with them, how they arrive at conclusions, and how brands and products fit into their lives.

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service

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