Identify the Needs of the Marketplace
Connect with and Understand Your Audience
Develop & Refine Communications
Create & Shape Ideas/Products
Understand Brand Perception
Make Sense of your Social Media Sphere
The QualTracker family has arrived. A steady stream of consumer conversations that produces an ongoing narrative and advanced metrics so you’re always in the know.
In order to attract a younger reader, CSM had to understand their likes, dislikes, wants, and needs.
To improve customer experience, Sports Authority wanted a deeper understanding of the sporting good shopper’s changing needs.
Showtime wanted to go beyond the metrics to understand viewers’ motivations for watching Nurse Jackie through different viewing platforms.
Sun needed a creative, efficient, and authentic solution to shed light on who the Snuggle Exhilarations core consumers are.
Reebok wanted to spark more passion and engagement with their Facebook fans - but how?
Teatulia needed to understand how U.S. consumers viewed their brand before launching in the states.
United Way needed to understand why women support charities and identify issues they care about in order to build stronger support from them throughout their lives.
Before Kaiser ran a potentially controversial and wayward advertisement, they needed to be sure.
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