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Round out the
big data story with the voice of the customer

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ThoughtPath

Our solutions are powered by ThoughtPath: our cognitive framework which helps us understand how consumers see themselves, the language that resonates with them, how they arrive at conclusions, and how brands and products fit into their lives.

Client Stories

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition

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